︎
#eye #eye




Serval Detectives Group


FREELANCE PROJECT
-
Branding & Website Creation


A private detective agency approached me to develop their brand identity, including logo design and a full visual system that reflects their values: discretion, reliability, and precision.

I drew inspiration from law enforcement colors and the serval, a sleek and intelligent feline known for its stealth — a perfect metaphor for the agency’s methodical and discreet approach.
We then designed and developed a WordPress website that clearly presents their range of services while maintaining an aura of professionalism and confidentiality. Call-to-action elements were strategically placed to convert visitors into leads, and the site was fully SEO-optimized to enhance online visibility without compromising the agency’s subtle presence.




The website was built on WordPress, and the logo was designed using Adobe Illustrator.